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  • Saying what you mean Sep 20
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    Written by Jeremy Mims

    MentalFloss has a great blog post about what happens when we either don’t think things all the way through or try to name things with the intention of using an acronym.
    While FAA identifiers for airports aren’t technically acronyms, the three-letter codes can give rise to their own headaches. Just ask the Sioux City Gateway Airport, which the FAA saddled with the unfortunate designator “SUX.” Airport authorities petitioned for a new code, and the FAA – and this is not a joke – offered them “GAY” as a nod to the “Gateway” part of the airport’s name.
    What stories are you telling your customers and advertisers by the way you name things? Are you saying we’re a big corporation? Are you saying we’re accessible? Are you creating loyalty? Or are you just confusing people?

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